Privacy Policy

Last Updated: November 1, 2025

At Contena, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our social media content planning platform.

1. Information We Collect

1.1 Information You Provide

When you use Contena, we collect information that you provide directly to us, including:

• Account Information: Name, email address, and profile information. Note: We do NOT store your passwords - authentication is handled securely through Auth0.
• Social Media Accounts: When you connect your social media accounts (Instagram, TikTok, YouTube, Facebook), we receive OAuth access tokens and basic profile information. We never ask for or store your social media passwords.
• Content Data: Posts, captions, images, videos, and scheduling information you create or upload
• Communication Data: Messages you send to our support team or feedback you provide

1.2 Automatically Collected Information

We automatically collect certain information when you use our platform:

• Usage Data: Pages visited, features used, time spent, and interaction patterns
• Device Information: IP address, browser type, operating system, device identifiers
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience and analyze usage patterns

1.3 Information from Third Parties

When you connect third-party services (social media platforms), we receive:

• Public profile information (username, profile picture, bio)
• Content analytics and engagement metrics
• Follower counts and demographic information (if available)

1.4 Information Collected via Meta Graph API

To provide our content analytics and hashtag tracking features, our platform uses the Meta Graph API (specifically the Instagram Hashtag Search API). This allows us to collect publicly available information associated with specific hashtags. This data is collected from public Instagram posts and is not limited to accounts you have connected.

The public data we collect includes:

• Public media (photos and videos)
• The caption of the public media
• The media's type (image, video, carousel)
• The permalink to the media
• The timestamp of when the media was published
• The username of the public account that posted the media
• Counts of likes and comments on the media

Important: This data collection is limited to publicly available posts that users have already chosen to share publicly on Instagram. We do not access private accounts, direct messages, or any non-public information.

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Delivery

• Provide, maintain, and improve our content planning platform
• Schedule and publish content to your connected social media accounts
• Generate AI-powered content suggestions and recommendations
• Analyze content performance and provide insights
• Track and analyze public hashtag data to allow users to monitor content trends, understand public sentiment, and discover public content related to their brand or campaigns
• Provide competitive analysis and industry benchmarking using publicly available social media data
• Identify trending topics and popular content themes to help users create relevant content

2.2 Communication

• Send service-related notifications and updates
• Respond to your inquiries and support requests
• Send promotional communications (with your consent)

2.3 Platform Improvement

• Analyze usage patterns to improve features and user experience
• Conduct research and development for new features
• Identify and fix technical issues

2.4 Security and Legal Compliance

• Protect against fraud, abuse, and security threats
• Comply with legal obligations and enforce our Terms of Service
• Protect the rights, property, and safety of Contena, our users, and others

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your data in the following circumstances:

3.1 With Your Consent

We share information when you explicitly authorize us to do so, such as when publishing content to your social media accounts.

3.2 Service Providers

We share data with third-party service providers who perform services on our behalf:

• Cloud hosting and storage providers
• Analytics and monitoring services
• Customer support tools
• Payment processors (for paid subscriptions)

3.3 Social Media Platforms

When you connect your social media accounts and schedule posts, we share necessary information with:

• Instagram/Facebook (Meta Platforms, Inc.)
• TikTok (ByteDance Ltd.)
• YouTube (Google LLC)

This sharing is governed by each platform's respective privacy policies and terms of service.

3.4 Legal Requirements

We may disclose information if required by law or in response to:

• Legal processes (subpoenas, court orders)
• Government or regulatory requests
• Protection of our rights, privacy, safety, or property

3.5 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: Data transmission and storage using TLS/SSL encryption
• Access Controls: Restricted access to personal information on a need-to-know basis
• Secure Infrastructure: Hosted on secure, monitored servers
• Regular Audits: Periodic security assessments and updates
• OAuth Authentication: Social media connections use secure OAuth 2.0 tokens, not passwords
• Third-Party Auth: User authentication is handled by Auth0, an industry-leading security provider

4.1 Password and Authentication Security

Important: Contena does NOT collect, store, or have access to your passwords. Authentication is handled securely through:

• Auth0: Your Contena account password is securely managed by Auth0, not stored in our database
• OAuth Tokens: Social media connections use OAuth access tokens, which can be revoked at any time without exposing your passwords
• Zero Password Storage: We never ask for or receive your Instagram, TikTok, YouTube, or Facebook passwords

While we take reasonable measures to protect your data, no internet transmission is 100% secure. We cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as necessary to:

• Provide our services and fulfill the purposes described in this policy
• Comply with legal, regulatory, or contractual obligations
• Resolve disputes and enforce agreements

When you delete your account, we will delete or anonymize your personal information, except where retention is required by law or for legitimate business purposes.

6. Your Rights and Choices

You have the following rights regarding your personal information:

6.1 Access and Portability

You can access, download, and export your data from your account settings.

6.2 Correction

You can update or correct your account information at any time.

6.3 Deletion

You can request deletion of your account and associated data by contacting us at otniel@kreasistudio.co.id.

6.4 Opt-Out

• Marketing Communications: Unsubscribe via the link in promotional emails
• Cookies: Manage preferences through your browser settings
• Social Media Connections: Disconnect linked accounts from your account settings

6.5 Data Protection Rights (GDPR, CCPA)

If you are in the European Economic Area or California, you have additional rights:

• Right to know what personal information we collect and how it's used
• Right to request deletion of your personal information
• Right to opt-out of sale of personal information (we do not sell data)
• Right to non-discrimination for exercising your privacy rights

7. Children's Privacy

Contena is not intended for users under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

9. Third-Party Links and Services

Our platform may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification (for significant changes)
• Displaying an in-app notification

Your continued use of Contena after changes become effective constitutes acceptance of the updated policy.

11. Contact Us

12. Consent

By using Contena, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this policy, please do not use our services.